Digital brochures offer businesses the unique opportunity to reach more readers through digital circulation strategies including social sharing and aggregation. Creating a “replica” edition, or an exact replication of the print product into digital format, allows for the benefits of a digital platform with all the familiarity of the traditional print layout.
Digital platforms empower companies with the ability to entertain viewers at a deeper level with interactive features unavailable in print – such as video, audio, animations and hyperlinks – while saving the money traditionally spent on print and distribution. If the information needs to be updated, pages can be quickly added or changed without having to wait for a reprint or redistribution.
At any time, companies can monitor their readers’ behavior via the detailed tracking provided with each issue, empowering businesses to focus their attention and resources on the portions of their publication most interesting to readers. With a digital brochure, there is a direct connection between the publishing company and the intended audience.