Digital magazines offer publishers and marketers the unique opportunity to entertain
readers at a deeper level with interactive features unavailable in print – such
as video, audio, animations and hotlinks – while saving money traditionally spent
on print and distribution. Creating a “replica” edition, or an exact replication
of the print product into a digital format, allows for the benefits of digital platform
with all the familiarity of the traditional print layout.
Digital editions opens new audience development strategies by capitalizing on social
sharing and aggregation. Plus, publishers & marketers can monitor their readers’
behavior at any time via the detailed tracking provided with each issue, empowering
them to focus their attention and resources on the portions of their publication
most interesting to readers.