Why Should You Create a Digital Magazine?
Digital magazines can help content strategies reach wider audiences by engaging readers with text and multimedia.
Strategies that reach multiple people through a variety of channels are more effective. Plus, people tend to prefer different ways of consuming information from headlines to infographics
Creating a digital magazine is an excellent idea. Here are the top reasons why.
You have a print magazine and want to go digital.
If you have a successful print magazine and want to attract new readers, going digital is one way of increasing your audience.
Going from print to digital can either be an addition or a complete change in your strategy.
For example, some magazines stopped printing their physical copies altogether and went digital-only, like Teen Vogue. Others took a different approach: The New Yorker kept its print
while adding a digital magazine as an alternative to increase readership.
The benefit of adding a digital magazine to an already existent print publication is that your audience now has more ways than ever before to access your articles.
You can create subscription plans that allow users to enjoy both digital and print editions — or just one of them.
The decision to stop publishing printed copies of a periodical and publish it exclusively online is a bold move.
When the original magazine is rich with illustrations and custom graphics, dual production efforts are highly successful.
You want to use your digital magazine as a lead magnet.
Digital magazines are ideal for building a business's customer base, especially when used as lead magnets.
A digital magazine can keep its audience interested by regularly making available new issues and articles.
Give away some of your content for free, but offer subscriptions at a discounted price.
Be sure to offer clear instructions on how subscribers can cancel their subscriptions if they wish. As you grow a digital magazine, it becomes possible to offer merchandise, create a
mobile app and hire additional writers.
If you're not willing or able to sustain a long-term strategy, using a digital magazine as a lead magnet isn't the best choice.
You want to increase your digital presence and brand awareness.
aa Digital magazines don’t always have to be paid; they can also offer a free version. It’s up to you and your brand values whether to give away a free digital magazine. In this case, it’s
a means of raising brand awareness rather than generating revenue.
To attract new readers, you could offer a free trial issue of your magazine until the next edition is published. Finally, all back issues are available only to subscribers. This tactic
increases awareness of your brand, which can lead to more leads.
The key to making this strategy successful is writing high-quality content that offers something unique and interesting that readers can't find anywhere else.